The history of Flower Town’s annual Spring party goes back to 1929 with a forward-thinking Mayor, Garden Club, Nurseryman, and Chamber of Commerce.
Let’s time travel back to when a group of ladies called the "Civic League" raised funds to buy 16 acres of land in the heart of Summerville for their garden club (known as the Flowertown Garden Club today). The 16 acres was the start of our now beautiful Azalea Park.
Right in the middle of The Great Depression, add in a flower enthusiast- Mayor Grange Cuthbert, looking to draw visitors to Summerville by taking those 16 acres to create a park. With a Works Progress Administration grant and paying workers (including his own son) 10 cents an hour, the rugged land was turned into a beauty. Filled with our famous pine trees, it just needed flowers.
Cuthbert called upon his friend, Mr. George Segelken, a local nurseryman who donated 33,000 azaleas. He planted most himself, including a salmon-colored flower known as the “Pride of Summerville”.
During that same time, The Chamber of Commerce held a contest and adopted the slogan "Flower Town in the Pines”.
Around Spring of 1930, bus loads of folks traveled from Charleston to Summerville to visit this small town with its acres of blooming azalea bushes- some 6-8 feet tall. The colorful display was not only in the park, but throughout the beautiful gardens and yards of the town.
In 1972, the Young Women's Christian Organization (now known as the YMCA) visualized a springtime celebration surrounded by these gorgeous flowers just as they were beginning to bloom. This event, now hosted by the Summerville Family YMCA, was later named the "Flowertown Festival”.
The Flowertown Festival became such a massive success that every Spring it is a celebrated tradition drawing in thousands of visitors. A local merchant with a big heart for Summerville coined the slogan, “The azaleas are having a party, and everyone is invited…”
A BREAK FROM TRADITION
In 2020, the Spring festival was canceled due to Covid, and the 2021 was moved to the Fall.
The azaleas’ blooms will return in Spring 2022, along with the tradition of a Spring Flowertown Festival.
A big thanks to the Summerville Family YMCA for continuing a tradition born in the hearts of a Mayor/Garden Club, Nurseryman, Chamber of Commerce, and celebrated by all who have ever visited.
The festival supports the improvement of, and access to health + wellness programs to over 5,000 local members, including military families, children, + cancer survivors.